Everything counts when you have a small biz—each visit, dollar earned, view, comment, like, share, and mention puts you closer to reaching your goals. And to accomplish them, having an offline and digital presence is vital to raising awareness. Traditional marketing creates authentic, in-person experiences that support your online marketing efforts.
Today, though, it’s all about reaching the digital natives! Don’t know where to start? Master these small business marketing tips, and you can soon promote your SME more effectively and efficiently than before!
Contents
1. Get to know your audience
Data is king in business.
What does your target customer do every day? Do they work 38 hours a week? What are their interests and hobbies?
Surveys, focus groups, and other forms of market research go a long way in helping you gain potential clients and customers! You can learn their pain points (and how your business can solve them), the content they consume, their favourite social media platform (Facebook? Reddit?), how your competitors present themselves, and more.
2. Don’t sleep on nano influencers
Nano influencers are regular social media users with between 100 and 10,000 followers. Their community is mainly made up of friends and family—which is good because 92% of consumers trust recommendations from their friends!
Nanos are the best people for WOM (word of mouth) marketing as they don’t regularly post #sponcon. Their posts are authentic and genuine, and their rates are more affordable, so you can hire more than one person.
3. Take advantage of short-form content
Short-form videos (between 20 seconds to 2 minutes) are the go-to way of watching, well, just about anything—75% of viewers watch on mobile devices.
This new, fast-paced, and less formal approach to video-making is easier for you and your team to produce. You can hire a savvy social media marketing manager to shoot content in bulk instead of an entire video production team.
All your videos should have good hooks and catchy music to keep audiences engaged!
4. Partner up with local businesses
Leveraging another business’s popularity is a great marketing tip for your small business. It increases exposure for both companies and lets you tap each other’s market!
The key is to find an SME in a similar field that complements your product or service.
Let’s say you just opened a cafe. Maybe you can partner with a coffee bean supplier with a following. That way, you can exclusively create drinks made from their beans!
5. Be strategic with advertising
There are several strategies in digital advertising, and the most common goal for SMEs is driving people to visit their page. Since advertising requires spending, make sure the post you boost captures the essence of your business to hook audiences in and make them click!
Christian Niwachukwu says, “ads that target specific demographics…may be a better marketing idea than using direct mail efforts”. While this is true, boosting ads is not an exact science.
Avoid putting all your budget into one advertising campaign and try different tactics to see which will perform best.
6. Jump on trends, but do it fast
Being in tune with what’s happening online is, according to Murali Nethi, one of the best things you can do for your small business. Especially since social media trends come and go in the blink of an eye!
Whether it’s a 2016 song gaining newfound popularity in 2023 or everyone uploading videos about their “Roman empire,” there’s no specific reason why these trends go viral. But applying them to your content can push your business into more people’s For You pages.
This week’s Roman empire could be something different tomorrow or next week. So, keep your digital strategies agile to reap the benefits of using trendy memes or music!
7. Invest in optimising your website
Search engines don’t just look at content to determine your rank. Make sure your website is optimised for mobile, easy to navigate, and that each page loads fast.
You can find an expert SEO specialist to audit your site and help you apply the best SEO practices! The investment will be worth it!
8. Increase brand retention with e-newsletters
Social media is only one aspect of digital marketing. Emails are part of the family! Whether you want to send cold emails or utilise drip campaigns—sending scheduled emails to engage with leads—newsletters are a great way to connect with customers and market your SME.
Increase your business’ following by hiring a Tasker!
Are you excited to build your company’s digital presence? Don’t forget to follow the tips mentioned above. You can do a lot with your online marketing efforts, but you don’t have to do all these alone! Many Taskers can help and support you, from graphic design to copywriting and any marketing task you can throw at them.
Hop on Airtasker today to find the perfect specialist to help you with all your digital marketing needs!
