How to make money baking: An ultimate guide

As a hobby, baking helps you bring out your creativity, and even relieves stress! But lately, have you come to consider making baking a side hustle? Or perhaps, you’ve ended up making excess pastries and want to know where to sell baked goods?

If you want to know how to make money baking, we’ve prepared a quick guide that covers everything you need to know. Read on!

How profitable is baking?

Baking is a flexible and straightforward way to earn extra money because people will pay for high-quality baked goods. According to PayScale, bakers earn an average of $23.44/hour.

While you can make a living as a home baker, if you wish to pursue this profession,  you may need to complete an apprenticeship or training in your area to practise your skills. Alternatively, you may complete a baking qualification through a Registered Training Organisation in your area. 

How much you make will depend on how good you are, the difficulty of the product you make, how long you’ve been baking, and how many items you bake per month. 

What you need to start your baking business

1. Make a business plan

Work out the basics of your business to help you keep track of your budget. Find out what your monthly sales need to be, and factor in costs such as baking materials, ingredients, transportation, and delivery.

As a start-up, keep costs low and don’t spend more than you need. Consider using your kitchen as your workplace before you move somewhere bigger. Also, dedicate a separate bank account for your business so you won’t mix your personal and business budgets.

2. Gather equipment

Start sourcing your materials and ingredients. If you already bake regularly, you may already have the following equipment:

• A working oven

• A mixer

• Mixing bowls and pans

• Spatulas and other utensils

For ingredients, you can always go to supermarkets like Coles or Woolworths to get basics like butter and flour. You can check out stores such as Cakers Warehouse or Baking Pleasures for specialty ingredients. Factor in packaging like boxes, liners, doilies, and cake boards.

3. Pour through recipes and ideas

Talk to friends and family about the baked goods you’ve made and ask what they liked about them, and how you can improve them. 

Check out food magazines, websites, and other media on what foods are popular. This gives you an idea of what customers want to spend their money on. Knowing what works and doesn’t will help you understand what to sell as your bakery business grows. 

4. Check the Food Standards Code

As you research, check the Food Standards’ requirements for home-based food businesses. By definition, a home-based business uses their home (or someone else’s) to handle food for sale. This includes:

• Preparing food for local markets or school canteens;

• Catering for events;

• Selling food from home

Home-based businesses must comply with the relevant parts of the Food Standards Code, as food safety officers can inspect home businesses to ensure requirements are met.

What to bake

Now that you’ve done the groundwork, it’s time to identify which baked goods will make it into your menu!

What baked goods are the most profitable?

Some of the most popular baked treats you can consider baking include the much-loved vanilla slice, scones, lamingtons, and custard tarts. 

On the other hand, consumers will seek out baked goods that feel nostalgic. Some old-school treats to try baking are jam doughnuts, finger buns, and carrot cakes. 

Creating specialty items

One way to make your business stand out is by having a signature item. This could be a custom cake, cheesecake cup, or something that people will be drawn to. Experiment and try out new items. 

You can even consider changing ingredients to suit those with allergies, like going for gluten-free or nut-free baked goodies. 

How to price your baked goods

Charging the correct prices is the foundation of having a profitable business. Here are some factors to consider when pricing your baked goods and projecting profit.

Overhead costs

These costs cover ingredients and labour, utility bills, leasing, equipment maintenance, cleaning products, and marketing costs. There will be three types of overhead costs to consider:

• Fixed costs - those that don’t change month to month, such as rent and utility bills.

• Variable costs - costs that increase once the business takes off, such as the number of ingredients, additional labour, and packaging.

• Start-up costs - spent during the early days of your baking biz, such as equipment or paying a real estate broker to find you a place. 

Product costing

To determine how much you cost your products, make sure to get the Cost of Goods Sold (COGS). This is directly tied to your profit margins, revenue, and inventory management. At the minimum, your price should be able to cover your COGS. 

Profit margins help determine how much you can make per sale. Depending on the industry, a 10% profit margin is average, and a 20% profit margin is good. Make sure to strike a balance between getting the profit you need and meeting realistic prices for customers.

How to get customers

No matter the size of your bakery, there are a few different options where you can win clients for your business.

Physical location

The best way to get word on your baked goods is if people get to see and taste them. Start scouting for locations where you can sell your products. Location is crucial to give your product visibility. Some places to look into are:

• School fairs

• Farmer’s markets

• Concerts and events

• Malls

You can also consider partnering with other small businesses and giving out free tastings for further visibility.

Online selling

If you’re preparing baked goods from home, online selling might be the more convenient option when you begin your business. Creating social media pages and setting up shop features on Facebook and Instagram will make for a seamless online shopping experience for your customers.

You could also put up an e-commerce website or an online form where people can place custom orders. If your neighbourhood has an online group, it won’t hurt to post your biz and take orders from whoever is interested nearby.

Another way to push your baked goodies is to find clients. You can check out local community boards or find a job posting at Airtasker to get your products out.

Marketing your business

Thinking of how to advertise your home baking business? Here are some ideas you can run with in your early days of setting up your bake shop.

Offline marketing

Get the word out on your baked goods by marketing. Start by telling friends, family, or co-workers about your pastries. Before you start selling, you may need to push your product to people by giving them gifts or as party favours for friends’ birthdays or bridal showers. Don't underestimate the power of referrals—word of mouth is still the most popular way to get your baked goods business out there!

Online marketing

You can also utilise social media platforms like Facebook, Instagram, and TikTok to showcase your goodies. Make sure to leave your contact details and upload photos and videos of your products to entice people to try them out.

Start selling baked goods!

Baking allows you to express your creativity and connect to people through food. 

So whether you’re seeking additional income or looking for a creative outlet, there are many side jobs available for you to try out. Sign up on Airtasker today and get your baked goods sold out!