How to become an event planner

As life begins to go back to normal, events are starting to make a comeback. Event planning is once again becoming an in-demand field, as events of all sizes require careful planning to ensure they are successful. 

If you’re interested in becoming an event planner, now is a great time to get started. Whether you’re a complete beginner or an experienced professional, this guide offers some helpful tips and ideas to make money from planning events. 

How to become an event planner with no experience

Event planning is a diverse field that requires many skills. You wear many hats and problem-solve on the go. But with no experience, how do you become an event planner?

There are no qualifications to start an event planning business, but a full-time role may require formal qualifications. Regardless, some training and experience will be beneficial. 

We’ve outlined a few steps to get into an event planning career.

Step 1: Take an event management course.

While a degree is not required for all event planning positions, it can demonstrate your dedication to the field and provide you with valuable knowledge and skills.

It’s a good thing then that the range of education you can get is wide. A degree in hospitality or even an event management course online will do. Whatever you choose, you’ll be on your way to an event planner career path. 

Here are some examples of courses you can take: 

• Degree in events and meeting management 

• Degree in human resource management

• Event sales and sponsorships programs

• Logistics

Step 2: Volunteer for event-related work.

Experience is an invaluable asset when it comes to event planning. That said, getting that experience can take a while. One way to gain experience faster is to volunteer for event planning positions. It can be for non-profit organisations, small events, or music festivals.

You can also apply for internships in event planning agencies or shadow experienced event planners. This is a good way to get your feet wet and be on your way to becoming a beginner event planner.

Whilst volunteering is not the most financially rewarding at the start, it does pay off in the long run. 

Step 3: Plan events for friends or family.

Start with planning events for people you know. Not only will this allow you to practise your skills, but it will also allow you to see firsthand how your events unfold and improve your craft. By planning events for friends and family, you’ll be able to build your portfolio.

Step 4: Build your event planning portfolio.

Your portfolio can serve as your business card and proof of your expertise. An impressive portfolio demonstrating your skills and actual work, so you can attract clients even if you’re just starting out. So, make sure to gather testimonials and photos of your amazing work.

Step 5: Find event planning jobs online.

Airtasker can be a great resource for finding new opportunities and building your career as an event planner.

Once you’ve gathered some experience and are ready to take on jobs, create a profile on Airtasker and browse event planning jobs in your area. You can filter your search by location and type of job to find opportunities that match your expertise and interests.

Step 6: Join a notable event planning organisation.

As an event planner, it’s important to have a strong professional network to support you and your business. Joining a reputable organisation can help you build credibility and attract clients. It can also provide valuable resources and connections as you grow your business. 

You can register for industry associations, such as the following: 

• Meetings and Events Australia (MEA)

• Professional Conference Organiser Association Inc (PCO)

• Exhibition and Event Association of Australasia (EEAA)

Step 7: Get an event planning certification.

Once you have a few months or years under your belt, it’s wise to get a certification as an event planner. There are institutions out there that offer certificate programs that help boost your credibility. An example is the Events Professional certificate from Meetings & Events Australia. There are also certificates and training courses available online if becoming an event planner from home is what you want.

Extra tips for building your event planning business 

This section provides some extra insights and strategies to help you grow and succeed in your event planning career. Read on to learn the importance of choosing a niche, outsourcing tasks, and building an online presence.

Choose a niche.

There are countless types of event planners out there, from wedding planners to social media event coordinators. So it makes sense to steer into a niche to set yourself apart from the competition. It can be whatever piques your interest. As long as you utilise your resources and knowledge for that community, then you’ll be all set.

Here are some types of event planning services you can offer:

• Birthday parties 

• Corporate retreats 

• Conferences

• Experiential events

• Wedding planning

• Holiday party planning

Outsource tasks. 

The ability to efficiently utilise your connections and resources can help you earn more in the long run. By outsourcing tasks to professionals in the field, you can get more things done and focus on what you’re great at.

Here are some examples of tasks you can outsource:

• Hiring support staff

• Delegating to caterers

• Acquiring website designer

Build an online presence. 

Maximising your reach is essential to making money as an event planner. Leverage platforms like Facebook, Instagram, and TikTok. Or better yet, set up your own website to establish more professionalism. 

Word-of-mouth recommendations are always valuable, but the internet is a powerful tool that lets you promote your services to a vast audience.

Find event planning jobs now. 

Event planning can be a rewarding and profitable career. With careful planning and attention to detail, you can create successful and memorable events for your clients. 

By following the tips in this guide, you can get started in your event planning business and make money in this exciting career. Sign up for Airtasker now to connect with potential clients who need your event planning skills!