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What do Google Analytics experts do?
Google Analytics is a mysterious world to many of us, but for professionals in this space, it’s a treasure trove of data.Â
For some businesses, finding someone who is familiar with Google Analytics integration is as far as they want to go, while others may want help tracking customer journeys, getting insight into user behaviour and recommendations on how to improve their sites. Some marketers would take Google Analytics training courses to ensure that they have a full grasp of their data.
Many Google Analytics professionals can offer or suggest other services that may come in handy, such as content marketing, web design, SEO and Google AdWords management.Â
Content marketing
Updating and maintaining a blog is one of the most effective ways to bring in new traffic to your site. Combining content marketing with Google Analytics means you’ll have the data to know which blog posts are the most successful and which need the most work. This can sculpt your content strategy and bring in new leads.Â
SEO
If you want your website to bring in new visitors, it pays to work on your SEO. Google Analytics gives data on keywords to help you make the best decisions in regards to SEO. SEO experts can analyse your site and its visitor data to make suggestions that will help improve your rankings on Google.Â
Web design
Google Analytics can tell you a lot of things, such as which pages are bringing in leads successfully and which are causing people to drop off. Combining an analytics expert with a professional web designer can help you make the changes you need for your site to succeed.Â
Google AdWords management
Linking your Google AdWords account with your Google Analytics account can make it a lot easier to look after your online work. Once they’re connected, hiring someone for Google AdWords management can improve your return on investment in this area.Â
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