Find a professional press release writer in Melbourne

Press release writing services usually consist of you (the company representative) briefing the Tasker on what they will write about. Then, the press release writer drafts the material. Depending on what you and the Tasker agreed upon, you can have the press release revised a certain number of times before distributing it.

Once you’re happy with the material, you can send it out to your desired media channels! The following steps are what you might expect when you book a press release writer through Airtasker:

Briefing and sending writing materials

The process starts when you tell your press release writer what you want the material to cover. Since a task post may not be enough to convey the details of your exciting new product, the background of your company’s merger, or the importance of your event, you may want to chat with the Tasker in person or via video call. 

Don’t worry about overloading the writer with information - a good press release writer will be able to sift through all the details, use the most relevant ones, and make sure that the press release achieves its objective: inform your audience!  

Writing the body copy and summary

Writers usually start by writing the body copy or 3-4 main paragraphs of the text. These will follow an inverted triangle structure. 

First, the “lead” should cover the essential information and answer who, what, when, where, why, and how. Next, the “body” covers important details such as the issue, story, quotes, insights, or a backgrounder. The last paragraph or “tail” consists of extra content - things that are nice to know, but that won’t be missed if the audience doesn’t read all the way through. 

The writer may also add a bullet-point summary at the start of the material so that it’s easier for members of the press to understand the press release at a glance.

Crafting a good headline

A good headline should grab people’s attention while still adhering to style guidelines. Ideally, it should contain keywords that will make it easy for people to understand what the press release talks about. Including relevant keywords can also mean a higher ranking on search engines like Google. 

Adding the boilerplate and press contact info

Boilerplate information is essentially your company’s brief “About Us” paragraph and should be standard across your materials (not just your press releases). Press contact information is the person the media should look for if they want to do further coverage on your story. Make sure to give these important bits of information to the Tasker before they start writing. 

Press release writing isn’t the only thing Airtasker can help you with. If you’re looking for administrative assistants near you or need a translator to help you with your app or website, post a task on our platform! A nearby and available Tasker would be more than happy to assist you.