How much does a logo design cost?

A logo is a huge part of a brand or business's identity. Every company of different sizes has a logo representing the values, morals, and ethics they stand for. Businesses can tap the help of professional logo designers to effectively boost brand recognition and influence perception. 

How much are logo designs? The average price of working with a designer costs around £500. The actual price of logo design services depends on the designer's hourly rates, which can go between £20 to £150. Learn more about how much a logo design costs in this guide.

Average logo design cost list by business size

Here is a list of the typical logo design costs in the UK, available for small, medium, and large businesses. 

Factors that affect logo design costs

Type of designer

If you’re wondering how much graphic designers charge based on expertise for a logo design, the answer isn’t that simple. An experienced designer will charge higher than someone with a few years of experience. This table shows the logo design prices in the UK based on the designer or design agency's reputation, experience, and reliability. 

Quality

A logo designer who can also be a drawing artist capable of logo work can create compelling designs using tools and references essential to their craft. Here's the quality of work you can expect from each type of designer.

Pre-made logos

Pre-made logos from graphic designers are handy if you have no time and resources to create a logo. They're the cheapest service available and often have you pay around £10 to £50 per design. Some designs might be free to use, too. Plus, you can make minor edits to a design that's ready to use. 

However, know that another company may have already used the same logo for their business, which might impact your customers' perception of your brand or business. 

Designer with limited experience

How much a logo costs from a graphic designer depends on their experience. A designer with only a year or two of experience may create a good logo but require more time to achieve a unique design. 

New designers might lack the attention to detail, access to tools, familiarity with the industry, and soft skills (such as project management and research capabilities) that a seasoned professional possesses. Designers with limited experience charge about £100 to £300 per design.

Designers with extensive experience

Professional designers that have worked with numerous brands or design agencies have a network of small, medium, and multinational businesses they've previously worked with.

These designers likely identified their niche and expertise, so they can create a logo that meets your criteria and submit it on time with minor to no revisions needed. Logo design services from experienced designers can start at £500 per design. 

Design agencies

Most large companies and multinational brands use design agencies to create and update their logos. These agencies employ skilled and talented designers with vast resources to perform data-driven research to create compelling designs. Design agencies can charge £2,500 or higher, depending on your design's complexity.

Details

Custom logo designs will require the help of branding design for a well-thought-out conceptualisation. Some logo designers can also offer their branding design services. You may need to pay your logo designer extra for this task or hire a different professional. 

Moreover, the overall costs depend on logo elements, such as the font, design intricacy, and size. Bigger logos are priced higher than smaller ones. 

What goes into a professional logo design?

Now that we understand the factors that increase logo design prices, let's look at how designers and clients go through the details of making a compelling logo.

• Briefing: Clients and designers will discuss the requirements for the logo design early on. Clients will describe what they want to include in their logo and the feel they're going for to help the designer achieve the logo they want. 
• Research: The designer will start studying logos that resonate with the client's requirements. It can save them time if the client already has some references or pegs they would like to use as a basis.
• Conceptualisation: Designers will then apply their learnings and create initial drafts to present and show to clients.
• Mock-ups: The approved drafts would be used in various formats, such as packaging, letterheads, and marketing, to solidify the logo's final look.
• Approval: Clients would approve the design, and all assets and files the designer used would be given to them. The designer will also sign a statement giving full copyright to the clients.

How can I save money on logo design?

Time, resources, and design complexity affect how much a logo design costs in the UK. There are several ways you save money on logo designs.

• Improve your existing logo: Starting from scratch is ideal for creating the best logo. However, you can save time by finding references or writing down ideas for improving your existing logo.
• Hire someone familiar with your industry: An experienced designer or design agency that's unfamiliar with your industry will use more time and resources researching and creating a good design. Hire one that's already worked with businesses like yours.
• Finalize the theme and details: You can save time and resources in hiring a designer by finding ideal designs from other businesses that can work for your brand rather than waiting for your designer to create the ideal logo through numerous revisions.
• Compare prices: Don't be afraid to shop around and compare prices. Present your design to multiple designers and pick one that offers a great price for their quality of work. Take note that the cheapest offer isn't always the best.

Post a task for logo design

With all the cost factors considered, you can confidently hire a logo designer to create a logo that effectively represents your brand.

Posting a task for business logo designs is easy—just make sure to include every important detail. Get more Taskers to reply to your offer by including your logo design pegs or inspirations, project timeline, any previous logo you want to update, your budget, and a brief background about your business.

The next thing you'll need to do is review the details of your listing, click the submit button, and voila! You've posted a task that will receive multiple offers from Taskers within a few minutes.