How much does a logo design cost?

A logo is an integral aspect of any company's identity. It takes a skilled designer to understand a company's personality, culture, and voice and incorporate it into the logo design. Businesses can tap the help of professional logo designers to effectively boost brand recognition and influence perception. 

On average, a logo design costs around $300 to $900. The actual price of logo design services depends on the project duration, which is $25 to $35 per hour. Learn how much a logo design can cost with this guide. 

Average logo design cost list by business size

Here is a list of the typical cost for logo design available for small, medium, and large businesses.

Factors that increase the cost of a logo design

Type of designer

An experienced designer will have a higher custom logo design cost than one with a few years of experience. For reference, here are the usual prices for a logo based on the designer or design agency's reputation, experience, and reliability. 

Quality

A logo designer can create compelling designs using tools and references essential to their craft. Here's the quality of work you can expect from each type of designer.

Pre-made logos

A pre-made logo from a graphic designer is handy if you have no time and resources to create a logo. They're the cheapest service available and often have you pay about $20 at most per design. Some designs might be free to use, too. Plus, you can make minor edits to a design that's ready to use. 

However, know that another company may have already used the same logo for their business, which might impact your customers' perception of your brand or business. 

Designer with limited experience

The average price for a logo design depends on the designer's experience. A designer with only a year or two of experience may create a good logo but require more time to achieve a unique design. 

New designers might lack the attention to detail, access to tools, familiarity with the industry, and soft skills (such as project management and research capabilities) that a seasoned professional possesses. Designers with limited experience charge around $300 to $900 per design.

Designers with extensive experience

Professional designers that have worked with numerous brands or design agencies have a network of small, medium, and multinational businesses they've previously worked with.

These designers likely identified their niche and expertise, so they can create a logo that meets your criteria and submit it on time with minor to no revisions needed. Experienced designers charge about $900 per design. 

Design agencies

Most large companies and multinational brands use design agencies to create and update their logos. These agencies employ skilled and talented designers with vast resources to perform data-driven research to create compelling designs. 

Agencies have graphic design specialists who can work on logo conceptualizations and other visual projects. They can charge you rates starting at $2,500.

Details

Custom logo designs will require the help of branding design for a well-thought-out conceptualization. Some logo designers can also offer their branding design services. However, you may need to pay your logo designer extra for this task or hire a different professional. 

Moreover, the overall costs depend on logo elements, such as the font, design intricacy, and size. Bigger logos are priced higher than smaller ones. 

What goes into a professional logo design?

Now that you understand the factors that increase logo design prices, let's look at how designers and clients go through the details of making a compelling logo.

• Briefing: Clients and designers will discuss the requirements for the logo design early on. Clients will describe what they want to include in their logo and the feel they're going for to help the designer achieve the logo they want. 
• Research: The designer will start studying logos that resonate with the client's requirements. It can save them time if the client already has some references or pegs they would like to use as a basis.
• Conceptualization: Designers will then apply their learnings and create initial drafts to present and show to clients.
• Mock-ups: The approved drafts would be used in various formats, such as packaging, letterheads, and marketing, to solidify the logo's final look.
• Approval: Clients would approve the design, and all assets and files the designer used would be given to them. The designer will also sign a statement giving full copyright to the clients.

How can I save money on logo design?

Time, resources, and design complexity affect the cost of a logo design. There are several ways you save money on them.

• Improve your existing logo: Starting from scratch is ideal for creating the best logo. However, you can save time by finding references or writing down ideas for improving your current logo.
• Hire someone familiar with your industry: An experienced designer or design agency that's unfamiliar with your industry will use more time and resources researching and creating a good design. Hire one that's already worked with businesses like yours.
• Finalize the theme and details: You can save time and resources in hiring a designer by finding ideal designs from other businesses that can work for your brand rather than waiting for your designer to create the ideal logo through numerous revisions.
• Compare prices: Don't be afraid to shop around and compare prices. Present your design to multiple designers and pick one that offers a great price for their quality of work.

Post a task for logo design

With all costs considered, you can hire a designer to create a logo that effectively represents your brand.

It's simple to post a task for a professional logo design. When making a task, include your logo design pegs or inspirations, project timeline, any previous logo you want to update, your budget, and a brief background about your business to get more Taskers to respond to your listing. The next step is to wait for offers from Taskers!