How much does signage cost?

Signage is crucial for businesses. The right design, size, and placement can bring more foot traffic to your shop. Airtasker wants to help make your investment worth it. Aside from connecting you to local signage installers, our team has a price guide for your business. 

Signage costs range from $75 to $5,000, with most designs averaging $430. The final price depends on the material or execution. Here's a table showing the average cost of signage to give you a better idea.

Signage price list

However, if you're ready to go all-in for a sign that will catch the attention of everyone passing by, the sky's the limit. Printing and installing billboard signage can cost up to $200,000. It doesn't include space rental and design.

Factors affecting the cost of signage

It's tempting to go with the most economical choice. After all, running a business requires a lot of time and money. Before you pull the trigger and put up a task for three vinyl letters the size of a notebook, consider these things:

Your location

Being in a busy street in New York or Chicago means a lot of potential customers seeing your brand name and possibly walking into your shop. Unfortunately, many stores are competing for their attention, including you. 

While flat-panel signs cost way lower than digital ones, prices might not be enough to justify their impact on your marketing and business goals. A bright display can stand out among a sea of posters. Thus, it's a much better investment.

Your operating hours

There's an obvious reason why pubs and gaming centers opt for outdoor luminous signs. Otherwise, no one will see their shop names in the dark. A small neon sign costs as low as $50. It can be a lovely accent to your decor or an efficient marker for directions inside and outside the facility. 

Set aside $3,000 for an outdoor sign with your business name. An outdoor electronic sign is the most affordable, starting at only $50 per square foot. Allocate for wiring expenses and protective installations, such as roof extensions.

Your target market

A grocery store offering a wide array of products along a high-traffic road needs bright and bold signage. Meanwhile, a warehouse storing goods for shipping might only need simple wood or vinyl signage to indicate the company owner and deter trespassers. 

An upscale recording studio that mostly accepts bookings online can opt for a photogenic neon sign to improve the space's aesthetic appeal. Depending on the nature of your business and your target audience, big and bright signage might not always be the best option.

Different types of signage

The standard design for signage is the logo or trade name of the company. Still, there are many possibilities when conceptualizing what signage to put up. Here are some ideas:

Service or product lists

After your company name, a display listing your services or products can impact your sales performance. While blackboard menus work for quirky boutiques, taking the plunge and paying for a shop sign can make your space more polished. It also makes your products and services easier to spot and harder to ignore.

Direction guides

Most commercial buildings rent out several units to lots of businesses. Customers might have difficulty finding you right away unless you're in the very front. Worse, people who frequent the building might not even realize that your business is there. Suppose you've received this type of feedback. 

In that case, ask your business consultant and building manager where it's best to put up markers indicating how to go to your store. You can put them on outdoor displays, in the lobby or receiving area, and on the staircase or lift on your floor.

Promotional accents

Cafés, restaurants, and wellness centers receive much attention from word-of-mouth recommendations. The digital equivalent is a photo of your space on social media with a geotag. If you want to encourage your existing customers to post more, consider adding Instagram-worthy signage on a bare wall. 

Your options include your brand tagline or a catchy phrase related to your business. It doesn't have to be complicated because everyone loves a witty saying or sentence they can relate to. Stay true to your brand, and your ideal customers will resonate with it. 

Contact your business consultant if you're worried about how much lit signs cost. 

Posting a task for signage

Aside from knowing how much a sign costs, you also need to allocate for design and installation. Most signage makers already provide comprehensive building sign costs, but read the inclusions and compare quotations to be sure.

This is easy when hiring through Airtasker. All the quotations and Tasker profiles are in one place. To get started, follow these steps:

• Identify what you need. Do you want a professionally designed sign? Or are you looking for a Tasker who can design, manufacture, install, and even maintain the signage?
• Post a task on our platform. Include all the essential details to help Taskers know what you need and if they can help.
• Try to post as soon as possible. For many quotations, you can wait 24 to 48 hours.
• Check and compare offers. Read through the reviews and ratings of each Tasker to assess whether they’re qualified for the job. Then, pick the one with the most reasonable rate.